Florida Luxurious Properties - at the forefront with the latest innovative real estate technologies

Posted by Julie Jones-Bernard on Friday, June 10th, 2016 at 10:57am.

the impact of technology is pervasive, changing the landscape of modern business and the real estate industry is no exception. As a specialist and a business owner, I perceive technology as a positive fluid component, a welcome disruption to the real estate industry.

Albeit, a challenge to keep up with, it is critical to do so because technology presents opportunities to both sellers and buyers - a wider marketplace, more meaningful accessibility to preview and experience properties from the comfort of their armchair and greater transparency with regard to information about properties on the market as well as real estate agents. From the perspective of a business owner, technology and the World Wide Web allows me to efficiently increase my national and international footprint as a luxury real estate specialist and to offer my customers a more effective marketing strategy to a global audience.

From the LuxuryRealEstate.com retreat and recent in-house marketing session, we have found the following insightful and validating to our business strategies:- 

  • More than half of small businesses use social media marketing and have found it effective as a means for two-way communications with customers.

  • 52% of small businesses made new connections through Facebook.

  • Will be keeping a close watch for emotional analytics to gain ground in 2016 which may provide deeper insight to consumer behavior when buying and selling.

  • New technology such as virtual and augmented reality offers a more impactful experience to potential clients.

In Florida Luxurious Properties’ pursuit to be an industry leader and commitment to deliver results and value to our customers, we have embraced technology by implementing the following:-

  • The use of drones for photography and videos has allowed us to showcase the scale, scope and grandeur of our luxury listings at a reasonable cost. 

  • In addition to videography, we have incorporated Matterport essentially a 3-D tour of the property. This offers an impressive experience to the prospective buyer who could be several time zones away.

  • With luxury listings, the use of augmented reality such as virtual staging software allows us to bring life to listings that are vacant or newly built. It emphasizes the potential of the listing without the challenges of staging.

  • Our luxury listings are showcased on its own individual custom website with professional photography and videography, Matterport and where applicable virtual staging, complete floor plans, building permits and surveys. This provides customers with a comprehensive immersive experience from anywhere in the world.

  • To efficiently employ our marketing resources and to engage a wider audience, we utilize the various social media platforms to both showcase our listings and communicate with potential customers and business partners.

As a luxury real estate specialist with 17 years of experience, I believe that the components to an effective business formulae changes and a successful agent is one who adapts to embrace changes such as technology to better meet the demands and needs of the increasingly savvy customer. Despite all the variables and fluidity of technology, a crucial constant component is relationship building which in my personal opinion will always be paramount. I look forward to the opportunity to earn your business and to put my expertise to help you Navigate the World of Real Estate. I can be reached at 954 328 3665 or Julie@FloridaLuxurious.com for further information.

1 Response to "Florida Luxurious Properties - at the forefront with the latest innovative real estate technologies"

Ben Olive wrote: As a team member at Florida Luxurious Properties it is exciting to employ cutting edge technologies to showcase and expand market visibility to each of our luxury offerings. Our unique marketing initiatives, global exposure, market expertise and the support of our entire team, sets the stage to exceed all expectations.
Customer satisfaction is critical to Florida Luxurious Properties to achieve our goal to be Broward’s First Choice of luxury real estate brokerage.

Posted on Friday, June 10th, 2016 at 3:37pm.

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